About 100 000 Swedish tourists visit Bulgaria every year. This was announced by the Swedish ambassador, Bertil Roth when he was on a visit in Varna. He had an official meeting with the mayor of the sea capital, Kiril Yordanov. The mayor said that Bulgaria has the potential to increase the number of the Swedish guests. This was the third visitation of the Swedish ambassador in Varna. A presentation of the Bulgaria-Swedish Chamber took place after the official meeting. About 20 companies from Sweden were presented.